The company “Good Furniture” invited an SEO consultant to explain to our partners and readers what is SEO for furniture stores? This blog will cover 5 Key SEO Tips For Furniture Stores and how they can be used to dominate the furniture industry. They include topics such as Local SEO, Keyword Research, Starting A Blog, Social Media, and a Technical Website Audit. All of these factors will play a huge role in getting more eyes on your products. More eyes equals more buys!
Importance of SEO to Your Furniture Store
Both new and older companies are starting to discover the worth of SEO with the furnishings market being no exemption. Search Engine Optimization or SEO is utilized to enhance the amount and high quality of traffic for your site with the various natural search results. Customers are depending on online search engines currently greater than ever to assist discover the appropriate furniture piece. By participating in furnishings keep SEO finest methods it can assistance significantly for your company to take on your associated competitors. More significantly, it can furthermore function as one of the most useful method of guaranteeing your clients have the ability to discover the preferred products that you have offered. This is since the large mass of your prospective clients looking for your present accessibility previously they make the jump to go to your store’s place.
Guaranteeing that your website is ranking as high as it can get the most eyes on your product offerings. These searches online are often labeled “micro moments” which are used as the main deciding factor if an item should be purchased or not. Check out Lasting Trend as a premier WordPress SEO service if you have additional questions about furniture store marketing.
Local SEO
As mentioned above, most local business tends to be created from online search queries. Searches such as “near me”, “best”, “top”, etc. are being used more often every year. This reveals that customers are continually searching for the best companies in their area. Below are some of the top tips when improving local SEO furniture outlets:
- Your furniture business will need to have a correct and fully optimized Google My Business Account.
- Claim your Google Maps listing to construct and optimize your company’s online visibility.
- Build NAP (which is Name, Address, Phone Number) Citations of your business to boost local organic searches.
- Correcting any previous incorrect NAP Citations.
- Add directory links to sites such as Yelp, Better Business Bureau, or Yellow Pages to have your business NAP listed in more places.
- Optimizing your website’s speed and page load times.
- Improve the design of your website which will improve engagement of your online contact page and increase more calls to your business.
With the optimizations mentioned previously, there are some additional opportunities to improve like increasing the amount reviews you receive, acquiring local links from polished websites, and more! Local SEO is often thought of as the bread and butter for local businesses and if these aspects can be improved as much as possible you are likely to see a huge increase in the amount of traffic. This can apply to both your online and in store furniture sales.
Keyword Research
Keywords represent the same meaning as search terms. These are the main way that people use to find your business page. By implementing these searched SEO keywords for furniture on your website, it is showing the search engine that you use the same language as your potential customers. This will help them find your website better due to the increase in rankings that these keywords provide. On the other hand, it is equally important to avoid overusing the same keywords or stuff them into the text. This negative practice can, unfortunately, hurt your SEO ranking due to “keyword stuffing” which ensures pages are more difficult to read.
Here are the steps needed for performing keyword research to find out what potential customers are looking for:
- Study Your Profession
- Clarify Your Goals
- Implement Catalog Of Pertinent Topics
- Create List Of Short Tail Target Keywords (this is normally one to two words)
- Implement Research Tools (Google Search Console, Google Trends, Google Ads Keyword Planner are all free to use)
- Study The Searcher’s Objective
- Identify Long Tail Keywords (more descriptive and more specific to your targeted audience)
- Competitor Research Of Other Furniture Retailers
By implementing these 8 steps you are on your way to having the best quality SEO keywords for furniture to pursue to help your business. This will help you craft a detailed SEO company strategy so that you can achieve your goals in the most efficient way possible.
Start A Blog
Nowadays it seems there is a blog that covers just about anything and everything. While this may be true, it is essential that you develop a blog and continually update it so that your site visitors and Google will see that your website is active. What makes blogs such a unique medium is that they provide the chance to speak about any and everything in your industry so that you can start to become a reliable source of info. Also, this is just one more way to give people a reason to come to your site. Now you don’t just offer furniture items, but now are also a viable root of facts which can be further explored with your furniture blog.
You may know there are 2 forms of keywords that are described which are transactional and informational. Keywords such as transactional are more focused on your product and category page SEO methods. These include purchaser intent words such as “buy now” or specific “product search” keywords that show people are organically searching for a solution. Informational keywords are more blog-related and can guide potentially new customers as well as help readers to see your expertise. These are typically in the form of a question due to your readers searching for information.
Get In Social Media
While social media doesn’t directly impact SEO, it is one of the top ways to keep in touch with your customers in a more unique and personal way. A few of the top social networks that you should implement are as follows:
- YouTube
While these are some of the biggest social networks, there are still many others you can also implement, but they all share the same purpose. A big reason why social media is so important is that it makes it extremely easy for your followers to share content that has been created for more people to see. These forms of content could be a new product, blog, etc.
All of these different forms can help direct more people to your website and can also even ensure that you receive more backlinks. Backlinks are when additional websites that are unique to your own link back to you. Social media is arguably one of the best ways to indirectly help your SEO.
Get Technical Audit
To see if your website is advancing towards the right direction, a technical audit should be implemented. It shouldn’t cost as much as a more in-depth SEO audit but will help your website see better search results. A technical SEO audit is used to go through all of the technical features of your website’s SEO. This is done by going through the health of a website to find out what improvements may be needed to make it better.
Here is a great example of the order of steps that you will need to conduct a technical SEO audit:
- Crawl Your Website
- Sitemap Review
- Ensure Only One Version Of Your Website Can be Browseable
- Check Internal Links
- Test Site Speed
- Check HTTPS Content
- Use Google Analytics To Compare Site Metrics
- Perform A Backlink Audit
Once these steps are all identified and fixed, you can then re-crawl your website. By doing this will ensure that the changes that were made are taken into account and will be updated immediately. If you ensure that the SEO for furniture stores tips that are mentioned above are optimized to the fullest for your company, then you will see dramatic improvements and will be able to compete with the other SEO furniture stores in your area.